Competition – Location, Location, Location
Every real estate market is different when it comes to Internet competition. Local Realtor Boards often throttle what can and can-not be done, and several still hold to information-control-tactics long held sacred by old-school thinking. Simply put, many have yet to recognize the massive shift of control within the industry from Broker to Consumer.
I’m especially excited about the Birmingham Alabama Real Estate market, because it very much reminds me of the local Huntsville market only a few years ago. Huntsville was a dream come true, competitively speaking, very few local IDX real estate sites, and virtually no well established social marketing efforts via Blogs and the social media. My how things have changed, and just think, it was only 2 years ago when we able to publish the Address of a home for sale, imagine that! Now local competition for consumer website visits is well, ‘fierce’ would be a good word. I only wish I had a nickle for every dollar local brokerages are throwing at this endeavor.
Some Unique and One-Of-A-Kind Features
Don’t get me wrong, Birmingham has competitors in this space, in fact many of the same vendor competitors we encounter everywhere. Nonetheless, they are fewer, far between, and relative new to the market which evens the playing field somewhat. Our approaching to mapping is a distinctive feature, in that it user-context based, and as far as I can tell our Birmingham Subdivision Map is one-of-a-kind in the market.
Our service offerings are also unique in that we offer one premium exclusive territory web presence per MLS territory. To learn more, be sure to read: What @Homes Can Do For You and browse our @Homes Partner Case Study as well.