This past week I had the privilege of attending the REtechSouth conference in Atlanta, GA. I can’t speak for everyone in attendance, nor did I attend every session, but I can share a few tidbits of knowledge that I picked up from REtechSouth 2010. When I read the wrap up of an event, I like quotes or “nuggets” of worthwhile information, so that’s what I’ll present here. Click on the name of each presenter to find them on twitter.
Jeff Turner – Transparency is for Amateurs
Have you ever noticed the amount of photos tagged on facebook of someone with their head in the toilet? How about real estate agents trashing other agents or griping about their clients online? Yeah, it happens… a bit too much. The message: Folks, that’s not transparency, that’s dumb – and you need to know the difference. Filter your online conversation by making sure your comments and content follow these four guidelines:
- Is it truthful?
- Do you have clear motives?
- Is it the right content?
- Does it impact trust?
Of course, there’s nothing like seeing the presenter in person, but you can find Jeff’s presentation here.
Todd Carpenter: Todd made a great analogy that I think people should use more often. He used Champ Bailey, a former Georgia Bulldog and top tier NFL cornerback in his analogy. The point was this – the cornerback is responsible for defending wide receivers and often times he gets burned and gives up a big play. But, he’s got to have a short memory and come back strong on the next play. The same goes for a quarterback who throws an interception or a pitcher who gives up a homerun. You can’t dwell on the mistake you just made. Learn from it, get over it, and make a big play next time.
Brian Copeland: I love the straight forward, no frills attitude of Brian Copeland. He tell’s you how he does it and he’s good. So…
• His buyer’s agreements are set for 30 days. That’s plenty of time to get things done.
• Listing agreements are 30 to 60 days. Again, that’s enough time to get it done.
• If it’s not selling, he doesn’t adjust the price from $325,000 to $320,000. He’s dropping it to $299,900. Why? Because that’s a whole different price point. That my friends, makes total sense to me. If people aren’t interested in that house at $325,000 they’re probably not interested at $320,000 either… it’s all about the price point.
• You’ve got to become a “Media Agency.” Share as much as possible with the client and know how to do it all.
Sherry Chris: A great, practical nugget came from Sherry. You’ve got to let your clients know the way they see a house has to change. In today’s market, you’ve got to look at your house as just that – a place for you and your family to live and call home. Stop thinking of it as an investment because – it may change, but – that’s just not how it is right now.
Tom Ferry – Getting Gen X and Y Clients Offline and Into a Home
Of course, if you’ve seen Tom Ferry in action, you know he rocks! This guy was energetic and motivational. If nothing else, he motivates you to think about the things you’re suppose to be doing… well, not think about them, do them!
• Thanks to Tom, I’ve got a new saying. It’s called GSD. GSD = Get Shit Done. Plain and simple. Ideas are meaningless if you don’t take action.
• Stop telling everyone the market is great. In reality, “How’s the market” depends on what they are trying to do. Are they buying, selling, investing, or renting?
• There are Four Addictions that Kill Your Dreams. Don’t give into these.
- Addiction to the opinions of other people. It’s when you care so much about what everyone else thinks, you stop short of your dreams.
- Addiction to the past.
- Addiction to drama. (Ladies…)
- Addiction to worry. (Gentlemen…)
Ilyce Glink – A Sneak Peak at Tomorrow’s Real Estate Buyers and Sellers
Ilyce made a great presentation on tomorrow’s real estate buyers and sellers – namely Gen X and Y. I’ll be honest and say I didn’t take too many notes on this one because I’m a borderline Gen Y myself. However, she was awesome. Her delivery kept us intrigued and the content was great. She was also fun to hang out with while she signed books or posed for a few photos with the crowd.