I guess I don’t keep up very well with the technology news scene, because today I was looking through my website statistics and saw all this traffic from a website called Bing. I visited the site and hey looks like another off brand search engine, no big deal.
Then noticed later in the day lots more traffic from Bing, …uh …what’s up off brand search engines just don’t send this kind of traffic. So I did a Google search and lo and behold, Bing is the new Microsoft search product that rolls a number of existing products and technologies into a single interface including MSN Search, Live Search, as well as Microsoft’s Virtual Earth and a few other enhancements.
Anyway it’s doubtful that Microsoft can make much headway into Google’s 60% market share but I hope they do for a couple of reasons:
- I’m not a big fan of monopolies and just don’t agree with the crowd that suggests Microsoft should give up on search. In fact, I would like to see both Yahoo (20% market) and Bing (8% market) make some inroads into Google’s lead.
- Our own websites do much better on our primary competitive keywords in both Yahoo and Bing than we do with Google due to algorithmic differences. Google favors older seasoned websites much more than Bing or Yahoo and since our websites are approximately a year old we don’t have the same obstacle with Yahoo or Bing.
However I must add that competitive primary keywords are not the only source of website traffic and Google indexes far more of our web pages than either Bing or Yahoo and the long-tail traffic we receive from Google is far greater than Bing’s and Yahoo’s.
Bing’s success or failure to gain market share will be interesting to watch and the reviews are already flowing in. So why not give Bing a try yourself, with some of your own Huntsville Real Estate keywords.