{"id":4834,"date":"2010-04-01T04:57:22","date_gmt":"2010-04-01T09:57:22","guid":{"rendered":"http:\/\/athomeshuntsville.com\/realestate\/?p=4834"},"modified":"2010-04-02T06:39:08","modified_gmt":"2010-04-02T11:39:08","slug":"retechsouth-2010-a-few-nuggets","status":"publish","type":"post","link":"https:\/\/athomeshuntsville.com\/realestate\/2010\/04\/01\/retechsouth-2010-a-few-nuggets\/","title":{"rendered":"REtechSouth 2010 – A few nuggets"},"content":{"rendered":"

This past week I had the privilege of attending the REtechSouth conference in Atlanta, GA. I can\u2019t speak for everyone in attendance, nor did I attend every session, but I can share a few tidbits of knowledge that I picked up from REtechSouth 2010. When I read the wrap up of an event, I like quotes or \u201cnuggets\u201d of worthwhile information, so that\u2019s what I\u2019ll present here. Click on the name of each presenter to find them on twitter.<\/p>\n

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Jeff Turner<\/strong><\/a> \u2013 Transparency is for Amateurs<\/strong><\/p>\n

Have you ever noticed the amount of photos tagged on facebook of someone with their head in the toilet? How about real estate agents trashing other agents or griping about their clients online? Yeah, it happens\u2026 a bit too much. The message: Folks, that\u2019s not transparency, that\u2019s dumb \u2013 and you need to know the difference. Filter your online conversation by making sure your comments and content follow these four guidelines:<\/p>\n

    \n
  1. Is it truthful?<\/li>\n
  2. Do you have clear motives?<\/li>\n
  3. Is it the right content?<\/li>\n
  4. Does it impact trust?<\/li>\n<\/ol>\n

    Of course, there\u2019s nothing like seeing the presenter in person, but you can find Jeff\u2019s presentation here<\/a>.<\/p>\n

    Brian Copeland<\/a>, Todd Carpenter<\/a>, Sherry Chris<\/a>, Pete Goldey, and Dan Green<\/a> moderated by Matt Fagioli<\/a> <\/strong>– State of the REunion<\/strong><\/p>\n

    Todd Carpenter:<\/strong> Todd made a great analogy that I think people should use more often. He used Champ Bailey, a former Georgia Bulldog and top tier NFL cornerback in his analogy. The point was this \u2013 the cornerback is responsible for defending wide receivers and often times he gets burned and gives up a big play. But, he\u2019s got to have a short memory and come back strong on the next play. The same goes for a quarterback who throws an interception or a pitcher who gives up a homerun. You can\u2019t dwell on the mistake you just made. Learn from it, get over it, and make a big play next time.<\/p>\n

    Brian Copeland<\/strong>: I love the straight forward, no frills attitude of Brian Copeland. He tell\u2019s you how he does it and he\u2019s good. So\u2026<\/p>\n

    \u2022 His buyer\u2019s agreements are set for 30 days. That\u2019s plenty of time to get things done.<\/p>\n

    \u2022 Listing agreements are 30 to 60 days. Again, that\u2019s enough time to get it done.<\/p>\n

    \u2022 If it\u2019s not selling, he doesn\u2019t adjust the price from $325,000 to $320,000. He\u2019s dropping it to $299,900. Why? Because that\u2019s a whole different price point. That my friends, makes total sense to me. If people aren\u2019t interested in that house at $325,000 they\u2019re probably not interested at $320,000 either\u2026 it\u2019s all about the price point.<\/p>\n

    \u2022 You\u2019ve got to become a \u201cMedia Agency.\u201d Share as much as possible with the client and know how to do it all.<\/p>\n

    Sherry Chris<\/strong>: A great, practical nugget came from Sherry. You\u2019ve got to let your clients know the way they see a house has to change. In today\u2019s market, you\u2019ve got to look at your house as just that \u2013 a place for you and your family to live and call home. Stop thinking of it as an investment because \u2013 it may change, but \u2013 that\u2019s just not how it is right now.<\/p>\n

    Tom Ferry<\/a> \u2013 Getting Gen X and Y Clients Offline and Into a Home<\/strong><\/p>\n

    Of course, if you\u2019ve seen Tom Ferry in action, you know he rocks! This guy was energetic and motivational. If nothing else, he motivates you to think about the things you\u2019re suppose to be doing\u2026 well, not think about them, do them!<\/p>\n

    \u2022 Thanks to Tom, I\u2019ve got a new saying. It\u2019s called GSD. GSD = Get Shit Done. Plain and simple. Ideas are meaningless if you don\u2019t take action.<\/p>\n

    \u2022 Stop telling everyone the market is great. In reality, \u201cHow\u2019s the market\u201d depends on what they are trying to do. Are they buying, selling, investing, or renting?<\/p>\n

    \u2022 There are Four Addictions that Kill Your Dreams. Don\u2019t give into these.<\/p>\n

      \n
    1. Addiction to the opinions of other people. It\u2019s when you care so much about what everyone else thinks, you stop short of your dreams.<\/li>\n
    2. Addiction to the past.<\/li>\n
    3. Addiction to drama. (Ladies\u2026)<\/li>\n
    4. Addiction to worry. (Gentlemen\u2026)<\/li>\n<\/ol>\n

      Ilyce Glink<\/a> \u2013 A Sneak Peak at Tomorrow\u2019s Real Estate Buyers and Sellers<\/strong><\/p>\n

      Ilyce made a great presentation on tomorrow\u2019s real estate buyers and sellers \u2013 namely Gen X and Y. I\u2019ll be honest and say I didn\u2019t take too many notes on this one because I\u2019m a borderline Gen Y myself. However, she was awesome. Her delivery kept us intrigued and the content was great. She was also fun to hang out with while she signed books or posed for a few photos with the crowd.<\/p>\n

      <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      This past week I had the privilege of attending the REtechSouth conference in Atlanta, GA. I can\u2019t speak for everyone in attendance, nor did I attend every session, but I can share a few tidbits of knowledge that I picked up from REtechSouth 2010. When I read the wrap up of an event, I like […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[],"_links":{"self":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts\/4834"}],"collection":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/comments?post=4834"}],"version-history":[{"count":0,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts\/4834\/revisions"}],"wp:attachment":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/media?parent=4834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/categories?post=4834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/tags?post=4834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}