{"id":18219,"date":"2014-05-10T09:53:33","date_gmt":"2014-05-10T14:53:33","guid":{"rendered":"http:\/\/athomeshuntsville.com\/realestate\/?p=18219"},"modified":"2014-10-18T07:07:17","modified_gmt":"2014-10-18T12:07:17","slug":"real-estate-advertising-audience","status":"publish","type":"post","link":"https:\/\/athomeshuntsville.com\/realestate\/2014\/05\/10\/real-estate-advertising-audience\/","title":{"rendered":"Your Real Estate Website Audience"},"content":{"rendered":"<div class=\"wpb_row vc_row-fluid\">\n\t<div class=\"vc_span9 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>To Advertise or Not Advertise<\/h2>\n<p>When launching a personal business website one up-front decision, and likely one of the more important, is deciding whether to design in the capability to monetize your website with advertising.<\/p>\n<p>As with any design choice there are pros and cons to consider, and we will cover a few of them in this article.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_span3 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_separator wpb_content_element vc_el_width_100 vc_sep_color_grey\">\n\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span>\n\t\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_right\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img width=\"146\" height=\"182\" src=\"https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2010\/02\/timPostPhoto.JPG\" class=\"vc_box_border vc_box_border_chino attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2010\/02\/timPostPhoto.JPG 146w, https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2010\/02\/timPostPhoto-120x150.jpg 120w\" sizes=\"(max-width: 146px) 100vw, 146px\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row vc_row-fluid\">\n\t<div class=\"vc_span12 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Advertising Pros and Cons<\/h2>\n<p>While I am not going to list them all explicitly, the most popular arguments against and for hosting advertising on your business website are the following:<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row vc_row-fluid\">\n\t<div class=\"vc_span6 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>The Cons:<\/h4>\n<ul>\n<li>Clutters your message<\/li>\n<li>Drives traffic off your site<\/li>\n<li>Some ads may be your competition&#8217;s<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_span6 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>The Pros:<\/h4>\n<ul>\n<li>Revenue generation<\/li>\n<li>Adds dynamic content<\/li>\n<li>Sponsor Partners<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row vc_row-fluid\">\n\t<div class=\"vc_span12 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Private Label Advertising &#8211; The Solution<\/h2>\n<p>Our real estate website technology is unique among our competitors, because it is built on-top-of Google&#8217;s full suite of advertising tools. Using this full suite of tools gives us the following capabilities:<\/p>\n<ul>\n<li>Limit the amount of public advertising impressions allowed<\/li>\n<li>Pick and choose which public advertising we will or will not display<\/li>\n<li>Set the price of public advertising allowed on the site<\/li>\n<li>Generate and display our own private label advertising<\/li>\n<\/ul>\n<p>Using the full suite of advertising tools from Google, enables private label advertising and thus mitigates or solves every Con against monetizing your site with advertising. Moreover as a real estate brokerage you have so much to advertise; your agents, listings, neighborhoods, blog content, builder clients, mortgage partners, and on and on and on &#8230;<\/p>\n<h2>Will Your Site, Actually Have an Advertising Audience?<\/h2>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row vc_row-fluid\">\n\t<div class=\"vc_span4 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_single_image wpb_content_element vc_align_right\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img width=\"200\" height=\"144\" src=\"https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/bounceRate.jpg\" class=\"vc_box_border vc_box_border_chino attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/bounceRate.jpg 200w, https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/bounceRate-150x108.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_span8 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Our website technology like its commercial competitors, can be configured to force registration on the display of listing photos or detail pages. However, the industry average and our own experience tells us that ~85% of these visitors will not register but simply bounce off your site, and very likely will not return.<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><div class=\"wpb_row vc_row-fluid\">\n\t<div class=\"vc_span12 wpb_column column_container\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Thus since our strategy for the use and purpose of this website is marketing and advertising, we do not utilize this feature. It takes time to build a following and users that return time-and-time again to your site. Our efforts have now extended over a 5 year period and we are pleased to offer our clients and advertisers the following monthly average audience in the Huntsville area:<\/p>\n<h3 style=\"text-align: center;\">Average Monthly Audience<\/h3>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img width=\"600\" height=\"50\" src=\"https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/MonthlyAdvertisingAudience.png\" class=\"vc_box_border vc_box_border_grey attachment-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/MonthlyAdvertisingAudience.png 600w, https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/MonthlyAdvertisingAudience-150x12.png 150w, https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/MonthlyAdvertisingAudience-300x25.png 300w, https:\/\/athomeshuntsville.com\/realestate\/wp-content\/uploads\/2014\/05\/MonthlyAdvertisingAudience-500x41.png 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>In addition to our Huntsville site, we host and license our brokerage software for exclusive territory rights in such locations as <a title=\"Homes for Sale in Birmingham\" href=\"\/\/athomesbirmingham.com\" target=\"_blank\">Birmingham<\/a>, <a title=\"Homes for Sale in Charlotte\" href=\"\/\/athomescharlotte.com\" target=\"_blank\">Charlotte<\/a>, <a title=\"Homes for Sale in Nashville\" href=\"\/\/athomesnashville.com\" target=\"_blank\">Nashville<\/a>, and <a title=\"New Orleans Real Estate\" href=\"\/\/atneworleansrealestate.com\" target=\"_blank\">New Orleans<\/a>. If you would like additional information regarding advertising on our site or licensing our technology for exclusive use in your area, simply use the form below, call us at 256-585-6000, or email me directly at <a href=\"mailto:tim@athomesrealty.com\">tim@athomesrealty.com<\/a><\/p>\n<p>&#8211; Tim<\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"To Advertise or Not Advertise When launching a personal business website one up-front decision, and likely one of the more important, is deciding whether to design in the capability to monetize your website with advertising. As with any design choice there are pros and cons to consider, and we will cover a few of them [...]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,247],"tags":[249,248],"_links":{"self":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts\/18219"}],"collection":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/comments?post=18219"}],"version-history":[{"count":0,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts\/18219\/revisions"}],"wp:attachment":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/media?parent=18219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/categories?post=18219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/tags?post=18219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}