{"id":11005,"date":"2011-09-19T10:06:50","date_gmt":"2011-09-19T15:06:50","guid":{"rendered":"http:\/\/athomeshuntsville.com\/realestate\/?p=11005"},"modified":"2011-09-19T10:10:16","modified_gmt":"2011-09-19T15:10:16","slug":"an-homes-partner-case-study","status":"publish","type":"post","link":"https:\/\/athomeshuntsville.com\/realestate\/2011\/09\/19\/an-homes-partner-case-study\/","title":{"rendered":"An @Homes Partner Case Study"},"content":{"rendered":"

Background<\/h3>\n

While I am relatively new to the real estate business, my education (BSCS) and trade has been software engineering for the last 33 years. …Geese I am getting old. \ud83d\ude42\u00a0\u00a0My\u00a0specialty has been in the communication field and my\u00a0involvement\u00a0with Internet\u00a0\u00a0technology development began in the early 1990’s. I am co-author of 4 US patents within the communication industry and they proudly hang on my wall in my home office.<\/p>\n

Real Estate and Market Conditions<\/h3>\n

My wife and business partner\u00a0Elizabeth Cooper-Golden<\/a> has been in the real estate business over 20 years and our life together in Huntsville began\u00a0\u00a03 1\/2 years ago when we married and she re-started her real estate business in Huntsville virtually from scratch. It was\u00a0definitely\u00a0a do-over and I admit she was not too happy about it, so I jumped in there and decided to help.<\/p>\n

I don’t have to tell interested readers how the real estate market has been over the last 4 years, its\u00a0sufficient\u00a0to say it was a down market with annual local transactions decreasing ~30%. This was the business environment and backdrop when I started the @Homes System project.<\/p>\n

Website\/Social Media Results<\/h3>\n

Year 1 – 2009<\/strong><\/p>\n

\n\t\"Client<\/a>\n\t

Click to Enlarge<\/p>\n<\/div>\n

Elizabeth spent her 1st year in business with the local Madison Al Re\/Max office and we put up 2\u00a0crude\u00a0websites and implemented a social media marketing campaign for client acquisition purposes. The result of Elizabeth’s first year in Huntsville was being one of the top performers in the Madison Re\/Max office with $120k of income from\u00a0commission\u00a0splits.<\/p>\n

Now I admit that I couldn’t have picked a better test subject partner, because having bought and sold\u00a0several\u00a0homes in my lifetime, Elizabeth is the most dedicated and qualified real estate professional I have ever met and it also didn’t hurt that she has a work-ethic that would kill a mule. …lol …really! \u00a0…Nevertheless, 98% percent of our closed business for this first year came from our website leads<\/strong>.<\/p>\n

Year 2 – 2010<\/strong><\/p>\n

\n\t\"Regional<\/a>\n\t

Click to Enlarge<\/p>\n<\/div>\n

We upgraded our websites and established @Homes Realty as an independent brokerage and recruited a few agents that joined our ranks. Our first year as an independent brokerage was a huge success even being selected as a finalist for the Inman \u00a0Innovator \u00a0Awards of 2010.<\/p>\n

Website traffic, leads, and closed business grew\u00a0substantially\u00a0in 2010 and while we are still a small office with a tiny market share, measuring our performance on a per-agent basis we were\u00a0among\u00a0the top 10 agencies in our market and our initial tiny presence ended up ranking ~40th out of 210 local offices on a gross transaction basis. This was officially our first year of business in a down market.<\/p>\n

Year 3 – 2011<\/strong><\/p>\n

\n\t\"Click<\/a>\n\t

2010-2011 Web Traffic<\/p>\n<\/div>\n

While this is mid September and the year not yet complete, our Website traffic, leads, and closed business has grown substantially again, already\u00a0surpassing\u00a0last years performance and we have added a few more agents and need a few more.<\/p>\n

Our website traffic and leads have increased ~50% during 2011 and business roughly 25% thus far. The accompanying graphics provide details of this case study, click to enlarge and view.<\/p>\n

Traffic, Leads, and Business<\/h3>\n
\n\t\"Regional<\/a>\n\t

Regional Google Clicks<\/p>\n<\/div>\n

Summary of the stats documented in the graphics:<\/p>\n

    \n
  1. Regional Site NorthernAlabamaHomes ~273,000 pages indexed with ~8000 listings<\/li>\n
  2. Client Site atHomesHuntsville ~286,000 pages indexed with ~4500 listings<\/li>\n
  3. \n
  4. Traffic Summary: 0 – 50,000 unique visits per month in 3 years<\/li>\n
  5. Deployed Virtual Office lead management – 02\/14\/2010<\/li>\n
  6. \n
  7. Website form leads 20 month history: 1902 leads, ~95 per month, ~3 per day,\u00a0conversion rate 4.84%<\/li>\n
  8. Website originated phone calls average ~2-3 per day<\/li>\n<\/ol>\n

    Can we provide similar results in your market?<\/h3>\n

    We believe we can however the honest answer is: Perhaps!<\/p>\n

    We are not in the commodity website business and we don’t wish to be, its just not challenging enough for my liking. No matter how great a particular website design is, its not a silver bullet. You can build it, but they may not come<\/strong>. Technical, sales, and marketing skills, assets, and activities must be meshed cooperatively for success. …It’s a System not a website!<\/p>\n

    For our system to be successful in other markets we know it takes partnering with\u00a0 local brokerages that are active <\/strong>with similar social media marketing strategies.\u00a0 Your local market’s size and competition level will also make a difference. …and yes your team’s work-ethic will always be a major component.<\/p>\n

    For more information on partnering with us in your market.<\/a><\/p>\n

    – Tim<\/p>\n","protected":false},"excerpt":{"rendered":"

    Background While I am relatively new to the real estate business, my education (BSCS) and trade has been software engineering for the last 33 years. …Geese I am getting old. \ud83d\ude42\u00a0\u00a0My\u00a0specialty has been in the communication field and my\u00a0involvement\u00a0with Internet\u00a0\u00a0technology development began in the early 1990’s. I am co-author of 4 US patents within the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,14],"tags":[],"_links":{"self":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts\/11005"}],"collection":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/comments?post=11005"}],"version-history":[{"count":0,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/posts\/11005\/revisions"}],"wp:attachment":[{"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/media?parent=11005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/categories?post=11005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/athomeshuntsville.com\/realestate\/wp-json\/wp\/v2\/tags?post=11005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}