Perhaps your home is already getting regular and maybe even weekly showings? If so you likely have it staged properly, priced competitively, and have an operational marketing system that is exposing your home to the masses and driving your foot traffic.
If this doesn’t represent your current experience or you are just beginning to interview potential listing agents, then understanding the most effective marketing targets of a successful home selling system may be just what the doctor ordered.
Effective Advertising / Marketing Targets
One measure of advertising effectiveness is the number of impressions or public views of your advertisement. However in selling high dollar real estate it is important that your marketing effort targets a specific demographic; financially qualified home shoppers.
So where are home buyers to be found and how can we reach them with your home’s detailed information? Well according to a 2009 nationwide survey of home buyers the following Prezi illustrates where home buyers found the home they actually purchased, so step through the presentation for an overview.
First click loads Prezi, Nav pages one at a time, or pan / zoom on your own
Our Consumer First Listing Service
As can be gleaned from the Prezi above, 85% of home buyers can be targeted with the top 3 marketing categories: the Internet, Buyer Agents, and effective Yard Signage. Thus when evaluating potential listing agents you can use these 3 major categories to distinguish and filter your hiring options.
Internet Marketing
While @Homes Realty stands above the average agent in all of these categories our Internet capability is beyond doubt the best in the area. The most buyer frequented local real estate site is the public MLS website; ValleyMls.com and it is an excellent site with approximately ~125-150k visitors a month. The good news is no matter which listing agent you choose, your home will be advertised on this website as well as syndicated across the Internet to a large number of other national sites.
The 2nd most buyer frequented local real estate website is our own www.athomeshuntsville.com with approximately ~30-35k visitors a month. Not only will your home be advertised on this and other websites we utilize, but it will be featured in a way that will generate many more buyer impressions than the average listing. For more detailed information please browse this Internet Marketing Page.
Marketing to Buyer Agents
This category of marketing is likely the most important of all, because 90-95% of all real estate transaction involve a Realtor®, thus our relationship with fellow agents is an extremely valuable asset that while worked effectively is treated with much care. For more information on how we manage marketing your home to the Buyer Agent community browse this Realtor Information Page.
Yard Signs are Old School?
Well this may be true regarding the average yard sign deployed by many of the larger agencies in town, but nothing could be further from the truth here at @Homes Realty. We have been national leaders in bringing new technology to this old familiar face and I was recently interviewed by Realtor Magazine regarding our use of QR codes.
Our advertising presence on your property is designed to reach out and grab drive-buyers, in addition to QR codes a URL specific to your homes address is provided and we also provide a FREE mobile phone App that can be download right from the signage. (how cool!) For more detail on this unique strategy browse this Future of Yard Signage Page.
I would certainly welcome an opportunity to interview for your listing business and share additional details about our home selling program just drop me an email or give me call 256-425-1659 and we will set things up.
– Elizabeth
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