@Homes Realty – A Brokerage of the Future

Elizabeth Cooper-Golden, Broker/Owner @Homes Realty Group

by Elizabeth Cooper-Golden

in Huntsville Real Estate News

There has been a lot of conjecture, speculation, and debate during the past few years within the Real Estate industry, regarding exactly what the Real Estate Brokerage of the Future will look like. However what you might not realize, is the brokerages of the future are already among us and there are various firms from across the country that are actively rethinking the old business paradigms and boldly immersing themselves in new frontiers.

One such example recently highlighted on the real estate social network, Active Rain, was Partners Trust Real Estate Brokerage, of Los Angeles, California. I found their recent YouTube video to be right on the mark and very much in line with our own @Homes business philosophy thus I want to share it below. The common thread you will find among these breaking edge firms is that they are convinced that what real estate professionals actually desire from their brokerage firm is cutting-edge coaching, education, state-of-the-art technological know-how, and the technical tools to get the job done.

The @Homes Realty Group is just such a firm and we have a deep commitment, from the top-down, to embrace the new social media frontier to promote our agents and business. On an almost weekly basis we sponsor various office webinar tutorials that include everything from effective blogging tips to how to interact with potential clients using Web 2.0 tools.

In addition we have a monthly office coaching session with a Professional Real Estate Coach that covers various topics ranging from lead management to motivational experiences. Our on-staff marketing director, Michael Bertoldi, a licensed Realtor with a strong advertising background assists us all along the way, including inside tips on using digital media to provide value to our community and motivating us to work with social media marketing campaigns.

Take a moment to watch this video and if you are a Huntsville Real Estate Professional seeking support in taking your business in a new, different, and exciting direction give me a call 256-425-1659 to learn more about opportunities at The @Homes Realty Group.

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The data relating to Huntsville AL Real Estate on this Web site derive in part from the Valley MLS IDX datashare program. © 2016 Valley MLS, Inc. All information provided is deemed reliable but is not guaranteed and should be independently verified.

@Homes Realty Group
470 Providence Main St
Suite 202
Huntsville, AL 35806

Phone Numbers
Cell: (256) 425-1659
Office: (256) 585-6000
Fax: (256) 217-4073

Email Address


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